Nielsen chooses República to build brand awareness for LPM in Miami.

República announced that it has been selected by The Nielsen Company to lead Miami’s brand awareness and community outreach efforts of the multimedia company’s television measurement services and technology. Nielsen plans to launch the Local People Meter (LPM) in the Miami Designated Market Area (DMA) in October 2008.

The LPM is an advanced electronic device that records viewing behavior continuously in real time and it accurately records the viewing of who is watching what programs while enabling the measurement of viewing on digital video recorders (DVRs) and other advanced technology platforms.

“República’s understanding, relationships and enthusiasm for the U.S. Hispanic market will be key for the LPM Miami launch. They will play an essential role in building brand awareness and informing the local Latino community about our technology and how it is relevant to their lives,” said Mónica Gil, vice president of communications and public affairs for Nielsen.

The outreach campaign will introduce the company to community groups, business organizations, government officials and media in the South Florida area. Nielsen will also have a local presence through participation in various festivals, events and other community functions.

“República is very excited to have been chosen by Nielsen to lead these efforts. Introducing the LPM to Latino residents demonstrates Nielsen’s commitment to our market, and we are very proud to represent this prestigious and highly regarded brand,” expressed Jorge A. Plasencia, República’s chairman and CEO.

According to Nielsen’s most recent data, Miami is the nation’s 16th largest television market and has 1,982,120 television households. Nielsen has already launched the LPM technology in thirteen television markets nationwide.