Nielsen expands outreach to Latino Communities.

The Nielsen Company will be expanding its on-going outreach to the Hispanic community in television markets throughout the United States. With new, electronic Local People Meter (LPM) Technology deployed in the top 13 media markets, Nielsen is engaging Latino communities to explain who Nielsen is, and how the TV ratings service assures the most accurate measure of TV viewing behavior so that “every view counts.”

Local People Meters are advanced electronic devices that continuously record television viewing behavior in real time all year long. The meters, placed in sample homes, accurately record who is watching what programs, and allows the measurement of various kinds of TV viewing activities, including broadcast and cable television, mobile video devices, Digital Video Recorders, video on demand and video games.

“Nielsen places a high priority on educating communities on the importance of who we are, what we do and the importance of accurately measuring TV viewing behavior,” said Monica Gil, vice president of community affairs and communications for Nielsen. “Nielsen ratings are an accurate reflection of what people are watching on television. This information helps TV programmers decide what shows to schedule, and advertisers to decide what shows to sponsor. Hispanic Heritage Month is an excellent time to share this message among our friends in the Latino community.”

In addition to local community involvement, Nielsen established a first-of-its-kind relationship with the nationally recognized Hispanic research and policy organization, the William C. Velasquez Institute (WCVI).