Nielsen IAG Hispanic TV Engagement study.
June 2, 2008
Last week in New York Nielsen and IAG presented the initial finding of their Hispanic Television Engagement study. Offering the composition of their sample and some topline highlight.
To view presentation, CLICK on link below (Adobe Acrobat Reader required):
https://hispanicad.combanners2/uploadfiles/NielsenIAG-HispanicTVAdvertisingPresentation.pdf>
