Nielsen launches new sites targeting Asian-Americans, Hispanics and African-Americans.

The Nielsen Company unveiled its in-language microsites for the Asian-American, Hispanic/Latino and African-American communities. The three sites highlight Nielsen’s diversity efforts, explain measurement methods and services, how panels and surveys are representative of the diverse population and how data is captured and utilized.

“The Internet is a valued resource and informative tool among our diverse audiences. By having in-language and culturally relevant sites, we can better educate and inform our ethnic communities of Nielsen’s outreach initiatives and services as well as why their opinions and preferences matter”

“The Internet is a valued resource and informative tool among our diverse audiences. By having in-language and culturally relevant sites, we can better educate and inform our ethnic communities of Nielsen’s outreach initiatives and services as well as why their opinions and preferences matter,” says Cheryl Pearson-McNeil, senior vice president of Public Affairs and Government Relations.

Digital banners and print ads will direct recipients to the microsites which will be bilingual in English and Spanish as well as target the five largest Asian ethnicities: Asian Indian, Chinese, Filipino, Korean and Vietnamese, with the option to choose English or Chinese, Korean, Tagalog or Vietnamese languages.

Target segments will be able to directly access the sites by the following URL and will then select their preferred language:

African American – http://www.nielsen.com/african-americans>

Asians – http://www.nielsen.com/asians>

Latinos – http://www.nielsen.com/latinos>

The multicultural sites were jointly created by three multicultural advertising agencies: Chicago-based Beaman Incorporated (African American); Los Angeles-based PanCom International (Asian American); and The Phelps Group (Latino/Hispanic). The sites are an extension of the “You Matter” campaign that debuted in the first quarter 2010.