Nielsen NetRatings To Provide Hispanic Internet Audience Measurement Data For YupiMSN.

NetRatings, Inc. announced that it has been selected by YupiMSN — part of the MSN global network of Internet sites that delivers Spanish-language content and services to the United States and Latin America — to provide Internet audience measurement data to better understand the online behavior of its U.S. Hispanic consumers.

The Hispanic panel will provide the industry with a rich set of panel-based demographic information on Hispanic Internet users, providing critical market intelligence to YupiMSN and other companies on the fastest growing ethnic group online. Nielsen//NetRatings uses the industry’s most stringent methodology to recruit its panel, resulting in the most accurate and in-depth Internet audience information on the Hispanic consumer.

“High quality data on Hispanics is mission-critical to making efficient, effective marketing and advertising decisions for MSN and for our clients,” said Jacqueline O’Brien, Director of Marketing for YupiMSN. “Nielsen//NetRatings will provide us with additional insights into our Hispanic audience which in turn benefits our advertising partners. By adhering to their rigorous approach to constructing high quality, representative online panels, Nielsen//NetRatings makes partnering with them a natural choice.”

“We are setting the standard for media quality Hispanic Internet audience data,” said William Pulver, President and CEO, NetRatings. “YupiMSN’s partnership reinforces our undertaking to capture quality research via the most stringent RDD methodology. We are excited about working with YupiMSN and other participants in the Hispanic online industry.”

Recent analysis from Nielsen//NetRatings reveals that the gender breakdown of the Hispanic online community is similar to the overall online population. However, differences in age demographics, shopping habits and income levels highlight the importance of having a media quality research panel devoted to Hispanic Internet users.

For more information at http://www.nielsen-netratings.com