Nielsen receives MRC Accreditation for Puerto Rico TV Audience Ratings.
July 24, 2011
Nielsen announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.
“Full accreditation of Nielsen’s Puerto Rico TV audience measurement is an exciting development and an important endorsement of the high-quality service we provide to clients,” said Victor Vazquez, Executive Director Puerto Rico, Media, Nielsen.
“The MRC applauds Nielsen for successfully completing the accreditation process for its Puerto Rico television audience measurement service,” said George W. Ivie, Executive Director and CEO of MRC. “Achieving MRC accreditation is difficult in today’s environment and indicates that Nielsen meets MRC Standards, a recognized benchmark for quality and full disclosure.”