Nielsen to report ratings for MTV Tr3.

The Nielsen Company and MTV Tr3ÅLs announced that they have reached an agreement to report program ratings in Nielsen’s U.S. Hispanic broadcast service, known as the Nielsen Television Index Hispanic (NTIH) Service. This is the first time that MTV Tr3ÅLs’ ratings have been externally reported. The agreement is effective October 1, 2007.

Because it is a broadcast network with less than 70% coverage of Hispanic TV households, it will be categorized as a “limited coverage Spanish Language network.”

MTV Tr3ÅLs’ ratings will be derived from the Hispanic sub-sample of Nielsen’s National People Meter panel. About 1,300 Hispanic households are included in the Hispanic subsample.
“Nielsen is the industry’s leading television measurement system and partnering with them is one more step we are taking to demonstrate MTV Tr3s’ strength in connecting with the underserved, fast-growing and highly-influential Hispanic youth segment,” said Lucia Ballas-Traynor, Senior Vice President and General Manager, MTV Tr3ÅLs.

“We welcome MTV Tr3ÅLs’ as a reporting network,” said Doug Darfield, Nielsen’s Senior Vice President, Hispanic Services. “As Hispanic programming increases in popularity, the need for extended measurement of every network becomes more essential.”

On August 27, Nielsen announced that it was retiring its National Hispanic People Meter (NPMH) panel, a separate Hispanic-only sample established in 1992, and that it would be using the larger National People Meter sample for all national television ratings reporting. The NTIH service draws upon Hispanic panelists in the National People Meter sample.