Nielsen To Use Computers When Interviewing Hispanic Households.

Nielsen media Research last week informed clients it would begin utilizing an electronic data collection system for conducting in-person interviews with prospective Hispanic households in its national and local samples beginning in April. Nielsen said the decision follows a successful test of a computer-assisted interview devices used by its field representatives when interviewing people to determine their English- and Spanish-language preferences as part of its Hispanic Enumeration Survey.

by Joe Mandese
Courtesy of http://www.mediapot.com