Nike LatAM @ Lumina Americas.

Lumina Americas, Inc. has been selected as the regional agency of record for Nike’s Latin America region. The scope of work includes online strategy, creative, media planning and buying for Latin America.

“After an extensive competitive review, we are honored to have been chosen as one of Nike’s select marketing companies and will help grow Nike’s business in Latin America,” said Lumina President and Co-Founder David Perez. “Nike and Lumina share a similar philosophy of recognizing and understanding consumers’ needs and emotions. Using this insight, we are able to touch the emotional side of the consumer and create effective integrated marketing solutions.”