Niños Seguros In Phoenix.
February 22, 2004
Food City Supermarkets, the United Phoenix Firefighters and Arvizu Advertising recently launched the Niños Seguros, Seguro Que Sí (Safe Kids, Sure Thing) Spanish language public service campaign. A first of its kind, the Niños Seguros, Seguro Que Sí is a year-round comprehensive public service campaign created specifically for the Hispanic community that reinforces the importance of guarding their children, and creating an awareness of the common dangers in our everyday lives.
“Food City Supermarkets is proud to announce the partnership it has established with the United Phoenix Firefighters and Arvizu Advertising. This campaign will provide a great message to Spanish dominant households,” states Robert Ortiz, Vice President of Merchandising for Food City Supermarkets.
“Our efforts were sparked by the alarming rise in local drowning incidents and fatalities,” stated Ray Arvizu, President & CEO of Arvizu Advertising. “In addition, Spanish dominant households were not receiving any of the water hazard information in their language and we wanted to change that. This led our efforts in creating this unique public service campaign.”
The Niños Seguros, Seguro Que Sí public service campaign will air several messages throughout the year on Spanish language radio and TV. The public service messages will include: water safety, car seat safety, household hazards, fire hazards, etc.
