Nissan & Infinity open multicultural agency review.
February 12, 2008
Over the last couple of days, many agencies in the US Hispanic Market and other key multicultural segments have been in conversations to either pitch independently or in conjunction with other multicultural shops the Nissan & Infinity ethnic account.
The move is another example of a client looking for efficiencies across multiple marketing efforts.
Incumbents are expected to pitch the account independently or in conjunction with other agencies to suffice the multicultural parameters required by the client.
