Nissan unveil Spanish-Language Facebook Page.

Nissan Americas unveiled its Spanish-language Facebook page at the National Council of La Raza (NCLR) Annual Conference, reinforcing its commitment to the Hispanic community and its long-standing relationship with NCLR. NCLR Family Expo attendees will be among the first to experience the Nissan’s latest social media effort, which will offer Spanish-language information on Nissan’s vehicles and provide the Latino community with a forum to express themselves and embrace their diversity. The site will be available at .

“Research shows that Latinos – who make up a rapidly growing demographic segment with a high proportion of young people – are using social media to find their voice and engage with consumer brands,” said Erich Marx, Nissan’s director of Interactive & Social Media Marketing. “At Nissan, we recognize how important social media has become within the Hispanic community and view our Spanish-language presence on Facebook as a critical channel for connecting with the Latino community.”