No Turning Back: AI Is the Future of Social Media

By Geoff Gates

Just as we’ve witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the Internet, and in the coming years it’s going to shape social media, and the way people use it, more than any other variable.

Facebook, Instagram, and Twitter all have leveraged algorithms, or sets of instructions, to serve users content. These platforms continuously analyze their algorithmic performance and optimize. But with AI, machine learning happens within the system itself. Instead of continuously telling the program what to do, the AI itself determines the best course of action and acts.

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