Nokia Focuses On Latin America.

During a speech in Sao Paulo, Nokia Chairman and CEO Jorma Ollila detailed how the fast-growing Latin American market will play a large part in increasing the worldwide base of wireless customers. He also shared how Nokia expects the number of mobile users to grow to 2 billion in 2008. Additionally, Nokia took this opportunity to introduce three new handsets for all major wireless technologies, CDMA, TDMA and GSM, which will each be available in select markets across the Americas, and also highlighted two new handsets designed for emerging markets, including Latin America, unveiled just 2 weeks ago.

Ollila explained to the audience how innovative new mobile services like games, imaging and music combined with a strategy to make voice-centric handsets accessible to consumers in emerging markets are the basis of Nokia’s vision to help grow the global subscriber base to 2 billion mobile users in 2008. He went on to detail Nokia’s three-fold approach to the Latin American market: A commitment to Nokia’s local presence and understanding of each unique market in the region, a focus to reduce the total cost of ownership, and to make Nokia the preferred brand for consumers across Latin America.

“Nokia sees more than 80 percent of global mobile subscription growth coming from emerging markets over the next five years,” said Ollila. “In Latin America, we foresee the number of mobile subscribers exceeding 170 million in 2008, making this region one of great importance for Nokia over the coming years.”