“In the ‘80s, there was a resistance among marketers to learning a new culture, learning a new language, and learning new forms of media” shared Norma Orcí with the LATimes in 2017. “We are facing a similar situation now.” Norma is a highly respected industry veteran and trailblazer, who co-founded La Agencia de Orcí with her husband, Hector, in 1986. Together, they saw an opportunity to create a positive impact when the U.S. government aimed to encourage millions of undocumented immigrants to come forward and obtain citizenship, and La Agencia de Orcí was awarded the task of creating a campaign to mobilize the community.

Norma started her advertising career as a junior copywriter at Noble & Asociados, which was the largest advertising agency in Mexico at the time. She served as Chief Creative Officer of La Agencia de Orcí until 2003, when she became President until retiring in 2010. Among the many recognitions throughout her career, Orcí received the Industry Career Achiever Award from the American Advertising Federation, is an inductee at the Hispanic Marketing Council’s Hall of Fame, and has been named philanthropist of the year by the New American Alliance. Currently, she remains active and engaged in the community. The agency continues to be family owned and its records are archived at the Smithsonian’s National Museum of American History.

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