Norris joins W Radio’s National Advertising Sales Team.

Grupo Latino de Radio (GLR) announced that Michael Norris joined its station in Southern California, W Radio, as National Sales Manager. He will develop national accounts, sales strategy, sponsorships and advertising sales for the station.

Prior to joining W Radio, Michael worked for ten years for the largest independent radio rep firm, Interep, to help maximize results for the largest Hispanic Broadcasters in the country. After developing key national relationships at the agency and client level within the national arena for nearly ten years, Michael took on a greater responsibility in 2004 and became the Director of National Sales for seventeen Spanish Language stations in seven west coast radio markets for Lazer Broadcasting.

Now Michael proudly becomes the National Sales Manager of W Radio 690AM where, among other radio programming, he will sell the most complete Soccer Lineup in Spanish Radio today. Michael’s experience, extensive rolodex of relationships and knowledge of the non-acculturated listener along with the expectations of his clients is the cornerstone of Michael’s success and passion for Major Market radio.

In making the announcement, Luis Gutierrez, VP of Sales for GLR stated, “Mike brings both the keen skill of developing effective advertising relationships while offering the perspective from his experience. We believe he has the vision to create new advertising opportunities for sponsors immediately with W Radio’s strong programming.”

Regarding his new relationship with W Radio, Norris added, “W Radio Networks has the foundation to provide our clients with effective and immediate reach complementing great programming. I see great advertising opportunities for our advertisers.”