Norsan Media eexpands in Austin, TX: Acquires 104.9 FM KTXX and 105.3 FM K287FG
August 4, 2023
Norsan Media adds new radio stations in the Austin, Texas market.
“The acquisition reflects the advancement of our continued strategic positioning in the Austin, Texas market, to increase market share and establish the base of our multi-channel 360 degree approach to reach the Hispanic audience in the market. Along with our existing Austin station: La Raza 95.1 K236AY-FM/1530 KZNX-AM, these additional frequencies will allow us to serve and embrace the vast and ever-growing multicultural radio audience in Austin.” said Norberto Sanchez, Norsan Media’s CEO.
The format of the station has yet to be released, and the company’s current station: La Raza 95.1 FM/1530 AM will continue to air in Austin. According to Natalia S. Alvarez, President of Norsan Media, the stations will broadcast a super localized content featuring music, entertainment and relevant local news.
