Northgate González Market strikes partnership with MLS LA Football Club
March 10, 2023
Northgate González Market announced it would bring an authentic Mexican food experience to soccer fans as an “official partner” of the Los Angeles Football Club (LAFC), the 2022 MLS Cup Champions.
The partnership includes the operation of Northgate González Market at all BMO Stadium events, including all LAFC home games.
“This partnership connects two brands that Angelenos love and a shared passion for the game of soccer” said Northgate Market’s Co-President Oscar González. “We are excited to bring our authentic Mexican food offerings to the LAFC fans and delight our loyal customers with unique, once-in-a-lifetime experiences.”
LAFC is Major League Soccer’s reigning champion playing its home matches at BMO Stadium, the premier outdoor arena at Exposition Park in the heart of Los Angeles. The LAFC team captain is Carlos Vela, one of the biggest names in MLS and an international soccer star from Mexico.
“We are extremely excited to welcome Northgate Market to the Black & Gold family,” LAFC Co-President & CBO Larry Freedman said. “Northgate Market is a brand that shares our values and commitment to Los Angeles.”
As part of the category-exclusive partnership, Northgate Market will take over the South Side Market and convert it into a Northgate Market Mercadito, offering all guests delicious and authentic Mexican “grab and go” items. Fans can grab their favorite freshly made Guacamole and tortilla chips, crunchy chicharrones, refreshing aguas frescas, duros de harina, fresh-cut fruit, and a variety of Northgate Market’s signature salsas.
Northgate Market will also have a Torta Stand on the stadium’s south side serving Tortas de Carnitas.
There will also be a separate guacamole station serving the executive suites area, where VIP attendees can order) the freshest Guacamole.
“This partnership will allow us to provide the best in-stadium Mexican Food experience in Los Angeles. We are thrilled that our customers will enjoy the food they love at BMO Stadium and delight all soccer fans and concertgoers. This is key to our strategic initiatives of continuing to expand our brand through our authentic food,” said Mike Hendry, executive vice president of Marketing and Merchandising for the Mexican grocery chain.
He added, “Our customers will get the opportunity to participate and win suite tickets and game tickets, along with special VIP experiences like walking down to the field during the players’ warm-up sessions, autographed memorabilia, and food vouchers for the Northgate Market Mercadito in the stadium.”