Not-for-profit branding – Maximizing chances for success.

The prolonged period of austerity over the last few years has led to an increased need for organizations to effectively manage their brands as assets, keeping them relevant and attractive. This is especially true for not-for-profit brands, which have an income that is almost entirely discretionary. Indeed, more and more non-profit organizations are thinking long and hard about how they present themselves to the world, frequently resulting in dramatic changes. So what does it take to make sure the brand refresh is a success? And how do you get such a diverse set of stakeholders to align around a common vision?

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