Noticiero 39 Telemundo In Dallas Shows Gains.
November 15, 2003
KXTX – Noticiero 39 (M-F/5-5:30P) finished the sweep period with a +14% increase from November 2002 while KUVN remains flat. Noticiero 39 at 5PM also shows a +100% from May 2003. Noticiero 39 finished its (1)November ratings period with
6 consecutive daily (2) wins at 5PM during week #4 of the November 2003 sweep. In addition, Telemundo 39 News at 10PM also shows a +50% increase from this past October ratings period.
News Director, Zoltan Csanyi-Salcedo says, “Hispanics in Dallas-Fort Worth now have a real choice when it comes to news coverage of issues that affect the community. In just over 18 months Noticiero 39 has become the station for breaking news, complete weather coverage and in-depth reporting en Español and our growth will continue in 2004.”
“We are pleased that Spanish-language news viewing in Dallas/Fort Worth is growing. And we are grateful to be driving said growth,” comments Jose Valle, VP, General Manager of KXTX Telemundo 39.
*Source: Nielsen Media Research: Dallas/Fort Worth Designated Market Area One household rating point represents approximately 21,950 North Texas households
(1) November Ratings period: October 30, 2003 through November 26, 2003
(2) Noticiero 39 was the #1 Spanish language newscast at 5PM from November 20-25.
