NTERTAIN joins forces with Chemistry Cultura

NTERTAIN announced a joint venture with Chemistry Cultura, a minority-certified marketing agency with clients including Carnival, Comcast, Heineken, Microsoft and NFL (a joint client of NTERTAIN). The two companies offer disparate products and services, but combined go-to-market with a 360° offering helping brands engage the booming U.S. Latino marketplace.

“Music is one of the most powerful tools in a marketer’s arsenal, and Latin music in particular is driving American culture forward,” added Mike Valdes-Fauli, President of Chemistry Cultura. “With that in mind, we’re incredibly excited about this collab with NTERTAIN, helping major brands capitalize on the most celebrated Latino talent, properties and programming.”

Historically, marketers would hire an agency to handle external campaigns, and separately identify sponsorship and endorsement deals to align their brand with beloved assets. This new partnership reconciles the two, creating a seamless platform for brands to have a seat at the table in developing Latino intellectual property, leveraging A-list talent, and scaling Latino marketing nationwide via one of the hottest agencies in the country…all minority-owned and with a single point of contact.