NUESTRA.TV launches

Adsmovil announced the launch of Nuestra.TV, an AVOD service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. The new service will be available to consumers at the end of the second quarter of this year.

Launched with more than 40+ FAST channels and 15,000+ hours of premium video on demand (VOD) content reflecting the full breadth and diversity of the Hispanic population, Nuestra.TV (Our.TV) was created for la familia, and is customized for each member, as evidenced by its bilingual footprint. Its fully downloadable content library includes premiere productions (both English and Spanish) from the US, Latin America and Spain as well as original content created for the bilingual/bicultural consumer cohort from award-winning creators. Nuestra.TV will also offer educational programming with the goal of not only entertaining but also empowering its audiences. Additionally, gaming, podcasts, UGC, live news, and music events will be available to subscribers.

“We have a decade of extensive acumen in this area, including in-depth Hispanic consumer and media consumption insights across countries of origin, generations, and languages. With Nuestra.TV we are uniquely positioned to provide Hispanic cord cutters with a platform that is inclusive and authentic, and informed by content that is culturally and linguistically relevant, informative, and engaging. Nuestra.TV was created for all Latinos in the U.S. including the often overlooked bilingual/bicultural cohort,” said Alberto Pardo, President and CEO, Nuestra.TV.