Nueva Network adds to Leadership Team
March 25, 2025
Nueva Network has announced that Jose Mateo has been promoted to President of Sales for Terrestrial Radio and Digital Media, and Jim Lyke has joined as Senior Vice President of Sales and Business Development.
“The strength of Nueva Network is rooted in our exceptional Sales Team. Elevating Jose Mateo and bringing on board Jim Lyke underscores our commitment to lead and innovate within the audio and digital media space. Both Jose and Jim bring respected leadership and passion that will drive our radio network and digital revenue to new heights,” said José M. Villafañe, Founder and CEO of Nueva Network.
Jose Mateo, who joined Nueva Network as Senior Vice President of Sales in November 2022, has been instrumental in driving the company’s dynamic growth, including the successful launch of Nueva Plus. Prior to Nueva Network, Mateo served as Vice President of Network Sales at Entravision Communications, showcasing his deep expertise in Hispanic media sales.
Jim Lyke previously served as Senior Vice President for SBS Aire Network, where he significantly contributed to the network’s growth and development of strategic brand and agency partnerships.
