Nuevo Mall, a Hispanic celebrity and lifestyle destination that connects stars and fans with brands, announced a strategic partnership with Univision Communications Inc.
Nuevo Mall is set to launch first on the web and mobile in the fall of 2012 featuring a deep roster of the nation’s top Hispanic stars, including Sofia Vergara, Raul de Molina, Cristian de la Fuente, Danna Garcia, Chiquinquira Delgado, Giselle Blondet, Ricardo Montaner and Fernando Fiore, among others.
“We are thrilled to enter into this partnership with Nuevo Mall, a new digital experience that will allow audiences to get even closer to Univision’s beloved personalities, as well as the products they love best,” said Rick Alessandri, senior vice president, Business Development, Univision. “Our partnership with Nuevo Mall builds on our corporate strategy to connect to Hispanic America.”
“Univision is a perfect partner for Nuevo Mall,” said co-founder Sofia Vergara. “We hope fans and advertisers enjoy this unique opportunity to celebrate our community with the trends, products and experiences that unite us all. Our fans are part of our familia and we are thrilled to invite them over to our Nuevo Mall home.”
Nuevo Mall’s mission is to super serve fans with experiences, recommendations and insider tips straight from their favorite stars. “We plan to offer a best-in-class experience, created by our stars, made exclusively for the fans and brands they love”, says Luis Balaguer, Chairman of Nuevo Mall and Founder CEO of LatinWE. “Thanks to social media, the talent now has the opportunity to share everything in their lives in a direct, personal and immediate way that a decade ago was unthought-of. Nuevo Mall provides a place for all of that social engagement.”