Nunchaku improves World Cup Soccer Fan Performance for P&G

Los Angeles/Buenos Aires-based Nunchaku <director Jony Perel along with director Nico Kasakoff make soccer (fútbol) fans more than ready for World Cup play in a sidesplitting web campaign “The Fan Trainer” for P&G out of Wing Latino, NYC/Miami for the Latin market.  The 2:30 “Call to Arms” web film features the charismatic Eugenio Derbez using toothpaste, deodorant, laundry detergent and dandruff shampoo to enhance fan performance, and the 1:38 “Oral B” focuses on a foul-mouthed fanatic in need of a ‘cleaner’ mouth.  The comical, garb-stained :26  “Ariel Argentina” and :18  “Ariel Mexico” round out the campaign. Mexican TV celebrity Eugenio Derbez leads the campaign after having recently served as Writer/Director/Actor in the comedy-drama feature Instructions Not Included, which played to international acclaim, even securing the spot for the highest-grossing Mexican film of all time.

To viewweb fil and spots CLICK HERE.

Unique in that the campaign highlights fan performance versus the athletes’ play, hair-trigger comedic timing and exceptional production value elevate the work to blockbuster comedy fare.

To ensure humor in even the subtlest details, Perel worked alongside the agency creative team to fine-tune the art design prior to the shoot. “Much of the jokes in the campaign came through the improvised treatment of the sculptures, frames and objects that this Fan Trainer would have in his mansion,” notes Perel. “That was the most solid base that we could build in order to give the actors the freedom while filming to build their characters immersed in these decorations.” In addition to utilizing the sets and props to inspire performances, Perel also paid careful attention to casting a host of versatile comedians to accentuate the performance of Eugenio Derbez. “Truthfully, Derbez made everything look really easy. On his own he would bring out the best in each actor that surrounded him, always provoking them with something unexpected and finding ways of supporting that allowance of madness and improvisation to the scenes, which makes everything funnier and fresher,” adds Perel.

“Call to Arms” opens on Eugenio Derbez at an executive-sized desk declaring, “Welcome.  I’m the fan trainer.  The coach for soccer fans of the world.  My mission is to turn every fútbol fan into a more than ready fan.”  We see Derbez assessing fans’ jerseys, cheerleaders’ outfits, a colorful condor outfit, the aforementioned foul-mouthed fan and a crowd’s wave. Starting fan training from the crib, he gives a mother and her infant diapers while watching a game on TV.  We finish triumphantly on paintings of exceptional fans and Derbez concluding, “I don’t train fans to be ready.  I train them to be more than ready.”  The P&G logo and links to the other web films close out “Call to Arms.”