nuvoTV expands on Comcast.

Comcast Corporation announced an expanded distribution agreement with nuvoTV.

The agreement follows an announcement last month that Comcast has expanded the reach of eight other Hispanic networks and exceeded a public commitment made as part of its deal to acquire NBCUniversal. The entertainment provider pledged to increase the distribution of at least three networks that are American Latino-controlled or that target the Latino community by at least 10 million digital subscribers. The agreement with nuvoTV (formerly Sí TV) is part of Comcast’s continuing effort to bring Latino-themed programming to its customers.

“We are excited to add nuvoTV to our list of expanded networks,” said David Jensen, Vice President of Content Acquisition for Comcast Cable. “With this latest distribution agreement, our expansion program will be offering Hispanic programming to an additional 17 million homes, exceeding our 10 million-home commitment by 70 percent. Comcast appreciates all the help we received from our partners to make this effort a success.”

The increased carriage for nuvoTV will be achieved by expanding the channel onto the Digital Preferred tier on select systems and by launching the network on the Digital Preferred tier in new markets. Comcast has plans to offer nuvoTV to digital subscribers in Atlanta, Chicago, Jacksonville, FL, Seattle, Southwest Florida, the Twin Cities and the Washington, D.C. area. Comcast, which serves almost 23 million video customers across the United States, provides more than 60 Hispanic or Spanish-language networks on most of its major cable systems.

“Our target audience of bi-cultural Latinos is today’s leading force of cultural change and economic growth in the U.S.,” said Michael Schwimmer, Chief Executive Officer of nuvoTV. “We are proud to be partnering with Comcast to more widely serve this burgeoning segment of their customer base with culturally relevant entertainment.”