NUVOtv announced that its on demand content will launch nationally on Comcast’s Xfinity on July 15. The NUVOtv content will be available to authenticated subscribers on-air, online, on mobile devices and via Xbox.
The VOD launch will be supported by a cross-platform marketing promotion jointly developed by NUVOtv and Comcast.
“We look forward to partnering with Comcast on the launch and promotion of the NUVOtv On Demand initiatives and providing Xfinity customers with unparalleled original English-language content for the modern Latino audience,” said Judi Lopez, senior vice president, NUVOtv.
Ruben Mendiola, vice president and general manager of multicultural video services for Comcast, said, “We are always looking to give our Latino customers the best content available across platforms, and are pleased to be adding NUVOtv to our nationwide lineup. This will be an exciting year as we continue to add new content and offerings for our Hispanic customers.”
The July offerings will include NUVOtv’s new original programming launching on July 18, including “LEGACY: Jennifer Lopez,” “House of Joy,” “Step 2 It” and “Anjelah Johnson: The Homecoming Show.”