Oak Farms Dairy Expands Relationship With Hispanic Consumers.
July 26, 2002
Combine the statistics that indicate Hispanics love milk with a desire to communicate milk’s nutritious benefits and you get what Oak Farms Dairy calls the “Como de la Familia” Hispanic launch. That’s exactly what Oak Farms Dairy is striving to do as it leads the way in making Oak Farms Dairy brand the choice for Hispanics.
Oak Farms Dairy, the manufacturer of a wide-range of quality dairy products such as milk, cottage cheese, sour cream, ice cream and novelties, has announced a commitment to expand its strong relationship with Hispanic consumers.
Oak Farms Dairy is implementing a comprehensive marketing outreach campaign with the help of San Antonio, Texas-based Creative Civilization-An Aguilar/Girard Agency and Chicago-based Wencel/Hess.
“Oak Farms has a history of being committed to promoting healthy families,” said Gisela Girard, president and chief operating officer of Creative Civilization. “It is that commitment that drives us to help make Oak Farms the dairy choice for Hispanics.”
“Oak Farms recognizes the importance of providing quality products and building quality relationships with the Hispanic community. We are excited about our enhanced Hispanic marketing initiative,” said company spokesperson Mike Bell, Oak Farms Dairy Vice President.
