Ocean Spray names EMG as Hispanic AOR.

Ocean Spray has named EMG (Ethnic Marketing Group, Inc.) as its Hispanic advertising agency of record. The move reinforces Ocean Spray’s commitment to ensuring that its product benefits and Tastes Good – Good For You message is effectively communicated to the U.S. Hispanic consumer market.

“EMG will be a key partner in Ocean Spray’s U.S. Hispanic community outreach. The agency’s extensive consumer products experience, particularly in the beverage sector, and their ability to make strong connections with consumers on a local level made it a clear choice for our team to select EMG to lead our Hispanic efforts,” said Jeff Siteman, Marketing Manager.

EMG’s scope of work for Ocean Spray will include strategic counsel in reaching Hispanic consumers through various marketing initiatives, including advertising, promotions, retail programs, as well as grass-roots marketing.

“We are privileged to be working with Ocean Spray, a category leader who’s product line not only appeals to consumer for quality and taste, but delivers health benefits as well,” said Enrique Gil, president and chief creative director for EMG.