Ochoa – Account Supervisor @ RL Public Relations + Marketing.

RL Public Relations + Marketing appointed Ana Lydia Ochoa as Account Supervisor.

Ana Lydia will be responsible for national consumer and community media relations for Sears Holding Corp. and local strategic communications initiatives for Telemundo. Along with strategically counseling other agency accounts, Ana Lydia manages junior staff professional development efforts. She will report to Roxanna Lissa, founder and C.E.O. of RLPR.

“Ana Lydia is a strong addition to the RLPR family,” stated Roxana Lissa. “Her proven track record in consumer, fashion and entertainment public relations will aid in the continued growth and strengthen our clients’ ties to the ever-growing and evolving Hispanic community.”

Ana Lydia served as the Public Relations Manager for Anita Santiago Advertising (ASA), spearheaded the successful launch of IKEA North America’s Hispanic initiative, managed the regional spokesperson campaign for Foster Farms, the west-coasts largest poultry supplier, and oversaw the firms’ external public relations efforts.

Before ASA, Ana Lydia managed the national Hispanic public relations campaign for Mervyn’s, a (then) Target-owned retailer at Valencia, Pérez & Echveste Public Relations (VPE PR).