Octagon names Neidl to head Multicultural Marketing Group.

Octagon has named Matt Neidl to the position of Group Director of its multicultural marketing division. Neidl will report to David Parkes, Senior Vice President of Octagon’s Marketing Solutions Group.

“Matt’s broad-based experience in the strategic development and activation of both traditional and non-traditional marketing and promotional campaigns complements and enhances the insights into the multicultural marketplace and expertise currently available from Octagon,” said Parkes. “The programs he‚s created and managed across a number of industry segments give him a high degree of familiarity with our clients‚ businesses in addition to developing opportunities for Octagon to help brands in categories where we‚re currently not represented,” he said.

Allstate, The Home Depot and Sprint are among the companies Octagon works with on multicultural marketing initiatives.

Neidl joins Octagon from Latinsphere Experiential in California where he was Director of Experiential Marketing. Clients included Disney, XM Radio and ESPN Deportes. For these clients and others, he developed experiential, retail and promotional programs and CRM campaigns entailing lead-generation, on-line marketing and direct mail.

Prior to Latinsphere, he held various account positions with The Bravo Group and Mendoza Dillon y Asociados, both part of the Y&R Brands communications agency network. Clients included Kraft Foods, United States Postal Service, Mazda, and Miller Brewing. He also worked in the retail, broadcast, telecommunications and financial services categories.

“As we are all aware, we live in a marketplace that’s controlled by the consumer. As such, brands need to establish and create a one-to-one relationship with the marketplace,” said Neidl. “On that note, I look forward to developing and activating integrated strategic brand solutions for our clients. Octagon is focused on helping our clients achieve profitable growth through the creation of marketing solutions that enable them to generate experiences for and establish conversations with their consumers,” said Neidl.