OgilvyCULTURE launches Cross Cultural Marketing Conference.

OgilvyCULTURE, Ogilvy & Mather’s practice focused on creating cross cultural advertising and marketing for “the New General Market,” debuted its inaugural Cross Cultural Marketing Conference. OgilvyCULTURE, clients and partners held the day-long event to better understand the importance of this new marketplace.

“Our job as an agency is to help our clients anticipate and prepare for new ways to market to an ever changing consumer population. Through the Cross Cultural Marketing Conference, we are working to accomplish just this,” said John Seifert, Chairman and CEO, Ogilvy & Mather, North America.

The conference had panel and roundtable discussions, featuring speakers from Ogilvy’s management, including Miles Young, John Seifert, and OgilvyCULTURE’s Jeffrey Bowman, as well as industry leaders and influencers, such as Univision, BET.com, Google, Nielsen, CNN, Turner, Vibe Lifestyle Network, CAA, Gay Ad Network and Black Enterprise. There will be a variety of topics open for discussion, all focusing on the “new general market,” representing Hispanic, Black, Asian and LGBT audiences. Updates from the conference will be posted on the event’s twitter feed at #ogilvyculture.

“Core to who we are as an organization, and what David Ogilvy stood for, OgilvyCULTURE was created to explore values and beliefs of distinct cultures, and then translate how brands can cross-connect in meaningful and personal ways,” said Jeffrey Bowman, OgilvyCULTURE Lead and Partner, Marketing Strategist, Ogilvy & Mather. “At this conference, we will explore best practices and understand how brands can be heard and relevant among the diverse US audiences.”

OgilvyCULTURE will also unveil the findings of its “Cross Cultural Report: Preparing for the New General Market.”