Ogradón Cortés – Account Director @ al Punto.

al Punto Advertising, Inc. has added a new account team specializing in retail, entertainment and hospitality marketing.

In August, the agency appointed Hispanic marketing veteran Santiago Ogradón Cortés as Account Director, to supervise the new team’s responsibilities.

With over 18 years of experience in general market and Hispanic advertising agencies heading up accounts such as McDonald’s, Knottt’s Berry Farm, Ralph’s Grocery Company, and Mexicana Airlines, Ogradón’s background is highly relevant to key al Punto accounts. Santiago will be leading the al Punto team that handles Universal Studios Hollywood, InterContinental Hotels Group, ConAgra Foods, and Coco’s & Carrows restaurants.

“Santiago’s skills and experience are a great match with al Punto’s consistent history of bringing the best and smartest talent to work for our clients” states Carlos Arámbula, Director of Client Services at al Punto.

al Punto’s President/Executive Creative Director, Eduardo Bottger adds, “Santiago knows how to think about the Hispanic market; he is known for his knowledge and perspective on the latest research and trends. This will help make certain that our Clients are well-informed about Hispanic growth and the market’s impact on their business.”