Oil Can Henry’s selects ViVA Partnership.

Oil Can Henry’s has engaged ViVA Partnership to steer a comprehensive Hispanic marketing program in select markets. Effective immediately, ViVA will assume responsibilities encompassing strategy, creative, point-of-purchase materials, and media recommendations for TV, print and radio for the target markets. Additionally, ViVA will work with Oil Can Henry’s to further enhance the Hispanic customer experience through ‘operational readiness’ programs.

“This is an exciting campaign that reaches down into details of the customer experience that are vitally important to Hispanics,” says Linda Lane Gonzalez, CEO of ViVA Partnership. “Oil Can Henry’s is a true innovator in their industry, reinventing the customer experience at every touch point and delivering service that is fast, comfortable and built on a platform of trust.”

ViVA will steer Hispanic marketing efforts in synch with general market agency Turtledove Clemens, Oil Can Henry’s Agency of Record.