Olavarrieta & Escobedo Launch OLE In NYC.

Paco Olavarrieta and Javier Escobedo announced the launch of their New York-based advertising agency OLE focused on the U.S. Hispanic market.

“We have detected that a number of the new advertisers coming into the segment, having no track record in reaching Hispanics, want experienced advisors to help them meet their business goals,” said Javier Escobedo, the Managing Partner of OLE. “By bringing together a partner with a strong creative background and another with extensive client experience, we aim to give our clients a unique balance of breakthrough creativity and business savvy.”