OLE Hispanic AOR for RCN.

RCN Corporation announced that it appointed New York-based advertising agency OLE to create marketing programs in support of its industry-leading Hispanic offerings.

RCN’s Hispanic offering includes MiVisión (or “my vision”), a unique tier of themed a la carte cable TV programming, that features more than 36 different Spanish-language channels and VOD, and MiTeléfono (or “my telephone”), an international calling plan, that allows residential customers to stay in touch with family and friends in 23 Latin American countries, plus Spain and Puerto Rico, with rates as low as 4 cents per minute.

“We are making product and marketing investments in our Hispanic communities, and we need a best-in-class partner to help us maximize our investment and bring an optimal experience to these customers,” said Mark Chinn, RCN’s vice president of marketing and product development. “We are excited to partner with OLE given their strong strategic thinking, breakthrough creative and deep understanding of the market.”

“MiVisión and MiTeléfono have significant competitive advantages that will benefit Hispanics. We are eager to communicate the good news to the market,” said Javier Escobedo, OLE’s Managing Partner. “This is a great opportunity for the agency and we look forward to playing our part in RCN’s success. We have significant experience working for media clients and are excited about this new challenge of teaming up with a leading telecommunications provider.”