Olive Garden Sharing Great Food & Company.
June 6, 2004
National Olive Garden television commercial, called “Sharing,” was strategically created to focus on the importance that Hispanics place on family and sharing special times together. Compelling research shows that Hispanics consider family the main priority in their lives, and Olive Garden’s new spot highlights an environment in which the family can enjoy each other’s company and a great dining experience, in a comfortable, home-like setting. The storyline is synergistic with the national Hispanic tagline “Aquí estas en casa” (“Here you’re home”).
The TV spot is centered on a Hispanic family having dinner at an Olive Garden restaurant. As the camera pans around the table, it reveals multiple generations celebrating with one other as they enjoy great Italian food and an ambiance conducive to connecting as a family and having fun.
The :30 second spot will launch on July 5th and run intermittently throughout the summer on major Hispanic networks in Dallas, Houston, Los Angeles, Phoenix, Chicago, San Diego and Denver.
