One Entertainment joins forces with “Lotería”
June 1, 2016
Las Vegas-based One Entertainment is announcing a partnership to bring the iconic Lotería card game to consumers in the United States, Mexico and Canada.
Lotería is a bingo-like game dating back centuries. In 1887, Don Clemente Jacques created his own version of the game in Mexico. Thanks to engaging and iconic designs, it has been a staple of life in Latin America ever since.
One Entertainment has teamed up with Don Clemente, Inc. for this new venture with the goal of developing a comprehensive merchandising program across all product categories, including apparel, stationery, gifts, promotions and publishing.
“Lotería is a fixture in Mexico,” says Alex Altamirano, Managing Partner, One Entertainment. “Mexicans have played the game for generations, and it holds a special place in our culture. We are honored to be bringing this piece of Mexican popular culture to new product categories.”
“We are excited to start working with One Entertainment and to expand the reach of our game to new product categories and consumers,” says Luis Landin, President, Don Clemente Inc. “Mexico and the United States are strong markets for our card game, and we are confident Lotería will prove to be a valuable asset for licensing and retail partners.”
