Online Advertising Handbook with 2008 Benchmarks.
March 28, 2008
This handbook is the most comprehensive of its type out there. The focus is to offer strategies and tactics that will help your advertising results improve.
Advertising can be a passionate forum for ideas. It can be micro-targeted. It can be efficient. It can sway large populations from one way of thinking to
another. But online, there‘s a great deal of bad advertising.
Where there could be genuine stimulation through interaction, there are bland, static ads. In a medium that allows micro-targeting, there is still mass advertising.
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