OptumHealth’s Hispanic Web wins at 2008 IMA.

Multicultural interactive advertising agency Sensis has created an award-winning Hispanic Web site for OptumHealth and its sister company UnitedHealthcare. The site, MenteSana-CuerpoSano.com, received the 2008 Best in Class award at the 2008 Interactive Media Awards (IMA) ceremony in the health care category. This award represents the best in planning, execution and professionalism and is the highest honor bestowed by the Interactive Media Council, a non-profit organization of Web-related professionals.

“We strive to offer our clients competitive, targeted Web sites that not only draw visitors but make an impact on audiences. Unlike other Spanish language wellness Web sites, MenteSana-CuerpoSano.com addresses the fact that Hispanics often rely on community support and an extended family network during times of need. Using a family-focused approach, the site helps educate and motivate more people in the Hispanic community to seek mental health and substance use treatment,” Sensis CEO Jose Villa said. “We helped OptumHealth launch its first major online effort in Spanish within the mental health field, and the IMA validates our design and showcases how our strategies and techniques can successfully reach the Hispanic marketplace.”