Orange Advertising Network launches in the US and Latin America.

Orange Advertising Network launched in the US and Latin America to provide a complete portfolio of online marketing solutions.

With more than 20 top Hispanic premium publishers, a US/Latam audience of 21 million unique monthly users and a global reach of 343 million unique monthly users, the Orange Advertising Network offers advertisers in the Americas the ability to target audiences through a wide variety of tools such as site specific placements, run of network, category affinities, customized branded entertainment, direct response, and international solutions.

In addition to offering widespread reach, the Orange Advertising Network operates a transparent network to ensure advertisers have control over the sites where their brand is present. Partnerships with premium pubishers ensure well targeted and carefully segmented placement and Orange’s experience in portals, content creation and social media brings a creative approach.

“We are very excited to extend the Orange Advertising Network to the Americas” said Luc Tran Thang, VP Advertising, Orange. “Both the US Hispanic and Latin American markets represent tremendous potential in terms of online advertising growth. We believe the distinct elements of our offering will make us a preferred communications partner of most for the majority of online advertisers in the region.”

“Our advertisers will know exactly where their campaigns will run” said Marta Martinez, CEO of starMedia. “We’ll be a ‘transparent network’, something that is not very common in most of the Ad Networks’ offerings these days. Our experience in account management, reporting, targeting capabilities and premium content will create a valuable and effective offer for advertisers deciding to take more of their marketing budgets online.”

The heavily trafficked starMedia portal will be also part of the Orange Advertising Network offering.
Among its exclusive premium publishers, Orange Advertising Network will integrate leading properties such as Spil Games, the global leader in online gaming.

“Working with the Orange Advertising Network offers a great opportunity to reach out more to our Spanish-speaking audiences in the Americas with relevant and targeted advertising campaigns from premium advertisers” said Peter Driessen, CEO, Spil Games.

El Mundo online, one of the biggest newspapers in Spain, will be another exclusive partner of the Orange Advertising Network. With an audience of more than 4.5 million users in Latin America and its newly launched Americas version, El Mundo has already became one of the leading news sites in the region.

With today´s launch, Orange Advertising Network continues its international coverage expansion, with the ability to target online ads in 60 countries, reaching 343* million unique users. Orange is Europe’s second largest broadband internet provider and the Orange Advertising Network reaches 55%* of all European internet users.

For more information athttp://www.orangeadvertisingnetwork.com/americas>

*Comscore, Sept. 2009