ORTEGA Beauty Brand launches

Etienne Ortega, the renowned makeup artist behind celebrities including Lana Del Rey and Christina Aguilera, launched his own beauty brand, ORTEGA. The brand is inspired by Etienne’s signature lip contouring techniques and is formulated with ingredients from his native Mexico, including Blue Agave.

“Introducing ORTEGA has been five years in the making. This journey has consisted of fighting and beating cancer, navigating countless difficult business meetings and conversations, and maintaining my career as a celebrity makeup artist,” said Etienne Ortega. “After 15 years of fighting for myself in the industry, I’m incredibly excited and proud to introduce ORTEGA, a new line of accessible and inclusive lip products that blends my love for craftsmanship and my Mexican heritage. I’ve already been using these products on my clients for years, and now everyone is invited to join La Familia.”