Entravision Communications Corporation announced the appointment of Javier Ortiz to the position of Vice President of Integrated Marketing Solutions for the Las Vegas, Nevada market. In this new position, Ortiz will be responsible for maximizing traditional and digital advertising while developing new business opportunities for growth in the market.
“The addition of Javier to our team exemplifies Entravision’s ongoing effort to recruit top-notch talent,” said Chris Roman, Senior Vice President of Integrated Marketing Solutions, Entravision. “Las Vegas is one of the fastest-growing Latino markets in the country and Latino media consumption continues to grow in the broader region, placing us in a unique position to maximize advertising opportunities for our clients. I would like to express my congratulations to Javier on his appointment and am confident that his strong background and skills will help grow our presence within the market.”
Prior to joining Entravision, Ortiz served as the Local Sales Manager of Cox Communications for their Cox Media Group broadcast television stations in San Francisco as well as the Cox Media cable division in Las Vegas. In his role, he led his teams in new business development as well as sports, Latino and all digital sales. In Las Vegas, he also co-managed a team of over 15 consultants to be the number one performing sales market in the country. Ortiz has successfully held various positions throughout his career in the media industry, including Sales Development Manager, New Business Development Account Executive of sales, as well as Sports Sales Specialist.