Ortiz – VP at Cheskin Added Value.
June 30, 2008
Cheskin Added Value has recently hired Alfredo Ortiz as a vice president. He will be responsible for furthering Cheskin’s reach into consumer goods and services while supporting the Company’s consulting offering.
“Alfredo’s outstanding background in developing branding and marketing strategy for clients and companies such as Kraft Foods, Nestle, PepsiCo, Georgia-Pacific, Blue Cross Blue Shield, and Kellogg’s, will be a great benefit to our business,” said Cheskin CEO Darrel Rhea. “And his expertise in multicultural and Hispanic markets will also nicely complement our leadership position in this area.”
Previous to Cheskin, Ortiz was managing principal at Zyman Group, selling and guiding brand management, marketing, strategic planning and research, while leading the firm’s multicultural marketing practice. Prior to Zyman, Ortiz was president and founder of Grupo Mas, a boutique consultancy headquartered in Atlanta and specializing in business strategy development targeting the U.S. Hispanic market.
Ortiz will be based in Atlanta, GA and will be aligned closely with Cheskin’s New York Office.
