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Oscar Mayer launches Sabor de Mamá Recipe Contest.

Oscar Mayer announced the launch of the Sabor de Mamá recipe contest. Hispanic families, who are putting their own Latin twist on this American classic, are encouraged to participate. Teaming up with Oscar Mayer to find the best recipe is television personality and food expert Maggie Jiménez.

Beginning April 15 through June 1, Hispanic consumers can log on to sabordemama.com for a chance to win by sharing their favorite traditional recipe featuring the quality of Oscar Mayer hot dogs and why it’s special to the family. The web site, featuring Jiménez, showcases exciting Oscar Mayer hot dog recipes the popular TV host created especially for the program.

“My favorite hot dog memory is when I was a child growing up in Mexico, and I visited my grandmother’s home. She had the perfect hot dog recipe that she would prepare for us every time,” said Maggie Jiménez, host of Telefutura’s cooking show ¡Qué Sabor!. “Oscar Mayer Sabor de Mamá allows me to share my passion for cooking through the recipes I created for this program, and which I invite Hispanic families to try.”

“Oscar Mayer recognizes that Hispanics cherish family mealtime and take pride in serving quality traditional meals,” added Samantha Gammell, senior associate brand manager, Oscar Mayer. “Maggie’s long history of bringing easy-to-prepare quality recipes to the community embodies Oscar Mayer Sabor de Mamá recipe contest. We want the Hispanic community to share the many ways Oscar Mayer hot dogs are incorporated into their traditional family recipes.”

In addition to creating Oscar Mayer recipes, Jiménez will participate in grassroots events and be featured in the online and in-store promotion of the campaign. For Oscar Mayer Sabor de Mamá, Maggie will also reveal the secret of her grandmother’s traditional hot dog recipe that has been part of her family for years.