Oscar Mayer’s Lola, the “totally transparent” Abuela

Oscar Mayer is again featuring Lola, the “totally transparent” Abuela, who has no problem offering her eye-opening honest commentary, bringing to life the freshness of Oscar Mayer Deli Fresh lunch meat.  Lola will assist Oscar Mayer in supporting the Spanish-language Deli Fresh Oven Roasted Turkey Breast campaign, which is the brand’s largest Hispanic integrated marketing campaign of the year.

Oscar Mayer and Lola are offering parents a great option to pack into their children’s lunches. Oscar Mayer Deli Fresh Oven Roasted Turkey Breast is made with 100 percent turkey breast and sealed at the peak of freshness, giving consumers the perfect choice as they begin their back to school planning.

“We know sometimes being as transparent as Lola isn’t always a good thing, but with our Deli Fresh lunch meat it is.  We are happy to have someone like Lola help bring that to life, especially during back to school season,” said Tom Bick, Senior Director of Integrated Marketing and Advertising at Oscar Mayer.

Deli Fresh Oven Roasted Turkey Breast Campaign

In the brand’s largest Hispanic campaign of the year, fans can currently watch the TV ads, featuring Lola, on cable and network outlets nationwide.  Lola shares her commentary on everything from her granddaughter’s outfit to the furniture in her daughter’s house. In addition to a media mix that includes television, PR, retail, print and digital, the Oscar Mayer brand also launched Lola’s social campaign on Facebook.com/LolaTalks to offer consumers insight and commentary from Lola anytime they go to her page.  Through Facebook, fans will be able to access recipes, funny jokes and memes, and get a taste of Lola who always tells it like it is.