Over Half Of Americans Use Streaming Media.

Over half of Internet users in the US access some form of streaming media, according to a new study conducted by Cable & Telecommunications Association for Marketing (CTAM).

Around 56 percent of Internet users surveyed by CTAM have viewed video clips, or listened to news or music online.

Over a quarter of Internet users, or 27 percent of Americans surveyed, also say they are either ‘very likely’, or ‘somewhat likely’ to pay a transaction fee to view full-length movies via streaming media.

Around 23 percent of users were willing to pay for music online, while 20 percent were either ‘very likely’, or ‘somewhat likely’, to pay for live sports events.

Approximately 17 percent of users were also interested in paying a transaction fee to watch trailers from recently released movies.

According to the report, one in three consumers said they have toured travel destinations online, and listened to Internet radio stations, while more than one in 5 respondents, have watched news clips, or downloaded music online.

Nineteen percent of consumers in the US, who were surveyed by CTAM have also taken virtual tours of homes available for sale, while 14 percent, have watched product demonstrations via streaming video.

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