P&G steps up targeting of US Hispanics
December 4, 2009
According to the Financial Times online, Cincinnati based Procter & Gamble stepped up its efforts in targeting US Hispanics in the laundry detergent brands category by aiming their advertising efforts specifically to Latin American Immigrants.
To read article CLICK on link below:
< http://www.ft.com/cms/s/0/e912ce72-f30d-11de-a888-00144feab49a.html>
Courtesy of the Financial Times.
