P&G View’s On Portable People Meter.
September 26, 2004
Procter & Gamble’s Comments from the Association of National Advertisers Conference P&G looks to the PPM marketing panel to provide a better understanding of the link between advertising and purchase behavior.
To comments CLICK below ( ADOBR Acrobat Reader required):
http://www.arbitron.com/downloads/ANAsummary.pdf
