Packaging & the Environment: A global Nielsen Consumer Report.
March 28, 2008
With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer’s dream.
Findings from Nielsen’s 360° proprietary pack research system, packs@work, reveal that food retailers and manufacturers are continuously striving to meet consumer demand for more eco-friendly packaging solutions that minimize impact on the environment.
“In more eco-aware markets there is increasing expectation of packaging with minimized environmental impacts, although for most consumers, this doesn’t necessarily translate into a willingness to pay more for it.
What most consumers expect is packaging that provides an added ‘feel eco-good factor’, by minimizing environmental impacts,” said Wendy Stockwell, Director, Nielsen Customized Research.
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